A German buyer expects €27,99, not a currency-converted oddity. Getting there shouldn't take a pricing ops team.
Conversion is not localization
Converting $29 at today's rate produces prices like €26,73 — technically accurate, psychologically wrong. Local buyers expect local price points: €27,99, ¥4,200, £24. The difference shows up directly in conversion.
Sensible defaults, then overrides
The workable system is automatic: detect the market, pick the currency, snap to a sensible local price point — then let you override any market where you have conviction. Rounding rules and price anchors do the day-to-day work; you do strategy.
Measure it like a feature
Localized pricing is an experiment you can read in checkout conversion per market. On Morpe, prices localize automatically across 135 display currencies and the results land in Metrics — no spreadsheet maintenance, no deploy.